“Write me an Instagram caption about coffee” gets you exactly what it deserves. The prompts below get you a strategist, an ideation machine and an editor — because each one carries the three things models actually need: context (who you are, who’s reading), constraints (format, length, platform), and taste (what good looks like to you).
Replace the [BRACKETS], keep what serves you, delete what doesn’t. They work in ChatGPT, Claude, or anything else that reads.
Strategy: make the AI think before it writes
You are a brand strategist. Interview me one question at a time (max 8 questions) to define my content positioning: who I serve, what transformation I offer, what I believe that competitors don’t, and my tone of voice. My business: [WHAT YOU DO]. My audience: [WHO]. At the end, summarize my positioning in 5 lines I can paste above any future prompt.
Based on this positioning: [PASTE 5-LINE SUMMARY]. Propose 4 content pillars for [PLATFORM] following this split: show the work / teach / belong / ask. For each pillar give 3 recurring formats I can repeat weekly without running dry, and name the emotion each format should trigger.
That five-line summary is the highest-leverage artifact in this whole article: paste it at the top of every future chat and the generic-AI flavor disappears. It’s also the natural seed for a 30-day calendar.
Ideation: volume first, taste second
Generate 30 post ideas for [BRAND] on [PLATFORM] for [MONTH/SEASON]. Split them across these pillars: [YOUR PILLARS]. Output a table with columns: # / pillar / hook (first line, max 8 words) / caption draft (60–120 words, tone: [TONE]) / visual concept (one sentence a photographer could shoot from) / 5 hashtags. No emojis unless they earn their place.
Here is my post topic: [TOPIC]. Write 20 different opening lines under 10 words each: 5 curiosity-driven, 5 contrarian, 5 specific-number, 5 story-openers. Rank your top 3 and say why they’d stop a scroll.
Here are real comments/DMs from my audience: [PASTE 10–20]. Extract the recurring questions, fears and desires. Turn each into a post idea that answers it without selling, plus one that answers it with a soft pitch for [OFFER].
The table format in Prompt 3 isn’t cosmetic: save the output as Excel or plain text and import the whole batch at once — every row becomes a card on your board. (Connected via MCP? Skip the file — the same ask lands straight in your planner.)
Voice: teach it to sound like you
The model has no taste until you lend it yours.
Here are 3 captions I love: [PASTE]. Here are 2 that make me cringe: [PASTE]. Describe my preferred voice in 6 adjectives + 3 rules (sentence length, punctuation habits, words to avoid). Then rewrite this draft in that voice: [DRAFT].
Rewrite this caption so it sounds like a busy human wrote it: cut clichés (“game-changer”, “dive in”, “unlock”), no rhetorical-question openers, no “it’s not X, it’s Y” constructions, max one exclamation mark, keep my key point intact: [CAPTION].
Repurposing: one asset, five lives
Here is my [BLOG POST / VIDEO SCRIPT / NEWSLETTER]: [PASTE]. Extract: 3 standalone tip posts, 2 story-style posts from its examples, 1 carousel outline (7 slides, one idea per slide), and 1 contrarian take it implies but doesn’t say. Table format, with hooks.
Here are 5 of my old posts that performed well: [PASTE]. For each, propose a fresh angle for reposting 6 months later: new hook, updated example, opposite framing, or format change (still → Reel, post → carousel). Do not repeat the original wording.
Editing: the last 10% that reads as taste
Edit this caption: cut it by 30% without losing meaning, replace abstract claims with concrete specifics, and end on a line that invites a reply (not “thoughts?”). Show before/after: [CAPTION].
Read this post as my most skeptical follower — busy, allergic to marketing. Where do you stop reading and why? What would make you save or share it? Then apply your own fixes: [POST].
Here’s my post and my current goal ([GROW SAVES / DMs / LINK CLICKS / SALES]). Propose 5 CTAs matched to that goal, from softest to most direct, in my voice: [POST].
